Our Mission
Starting Conversations
Yeah Boii uses bold, conversation-starting designs to make it easier for men to open up and for others to check in. We’re here to keep mental health from being ignored or pushed aside.
Financial Support & Impact
Yeah Boii is an official supporter of CALM. We donate all of the profits via Bob’s JustGiving page to help fund life-saving services and suicide prevention work.
Ending the Stigma
We challenge old-school ideas of masculinity. Our message: it’s okay to talk, it’s okay to feel, and no one is alone. Kindness, compassion, and openness > “man of the house” stereotypes.
Building a Community
We’re a community, not just a brand. Our “People to Lean On” directory connects you with real support like Samaritans, Andy’s Man Club, and Shout.
Why We Are Climbing
Loss leaves a hole that words often cannot fill. We lost our dear friend, Robert Wilcock, to suicide, a tragedy that has fueled our determination to ensure other men don't feel they have to face their darkest moments alone.
The idea for this climb was sparked by Simon Lock, who wanted to channel our collective grief into a positive force for change. In May, a group of Rob’s friends and supporters will head to North Wales to take on Mount Snowdon (Yr Wyddfa).
We aren't just climbing for the view from the summit; we are climbing to raise awareness, to raise vital funds, and to start conversations that could save lives. Men’s mental health often goes unspoken, but by standing on top of a mountain together, we hope to show that no peak is too high to overcome when you have support.
The Challenge: Mount Snowdon Ascent
Date: May 2025
Location: Snowdonia National Park, Wales
The Mission:
- In Memory: Celebrating the life of Robert Wilcock.
- Awareness: Highlighting the importance of men’s mental health and suicide prevention.
From Sea Level to Summit: Simon Lock Leads Snowdon Trek for Robert Wilcock
This May, the quiet trails of Mount Snowdon will see a dedicated group of hikers trekking for a cause close to their hearts. Led by Simon Lock, the group is organizing a memorial climb for Robert Wilcock, a friend who is deeply missed by all who knew him.
"Rob’s passing was a shock to us all," says Simon. "We wanted to do something that required effort, resilience, and togetherness, all the things that are so important in mental health recovery. Climbing Snowdon felt like the right way to honor him."
The statistics for men’s mental health are a stark reminder of the work that needs to be done. Suicide remains the leading cause of death for men under 50 in the UK. By organizing this trek, Simon and the team hope to encourage men to speak up, reach out, and look out for one another.
How you can support us: We are looking for donations to help reach our fundraising goal of £1,000. Every penny goes toward Mental Health resources to provide support for men in crisis. If you can’t donate, please share our story. You never know who might need to see it today.
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Connect with a community dedicated to real conversations and mutual support. Whether you're here to share or to listen, you're not alone. Smile, we got you.
Why Yeah Boii Exists
Yeah Boii was born from loss — and from love. This book and clothing line are dedicated to finding light in the deepest darkness, in honour of Robert Wilcock. Our two-year friendship changed my life forever. Losing him opened my eyes to the silent battles so many men fight alone — the conversations never had, the pain never shared. His passing showed me how urgent it is that we speak up, check in and protect each other. This movement exists to turn pain into purpose, to make sure his name stands for more than tragedy, and to remind every man who feels lost that he is not weak and not alone. If this helps even one person hold on a little longer, speak a little sooner or feel a little less alone — Robert’s legacy lives on. Smile. I got you.
1 IN 5
STRUGGLE IN SILENCE.
The invisible battle is one we must face together. Mental health is a human right.
700K+
LIVES LOST EVERY YEAR.
Every statistic represents a person, a story, and a family. We are here to change the narrative.
100%
PURPOSE DRIVEN BY IMPACT.
100% of our mission is dedicated to providing real-time emotional support and urban protection.
GEAR FOR THE MOVEMENT
100% of proceeds fund mental health initiatives. Protect your peace. Support the mission.
REAL STORIES. REAL CONVERSATIONS.
Mindset Matters: Taking Back Your Inner Power
A core idea often shared by motivational teachers like Tony Robbins is that while we can’t always control what happens to us, we can choose how we respond. For men facing silent battles, that choice can start with a single, honest conversation.
Reaching out isn’t weakness — it’s an act of courage. When we change the story we tell ourselves from ‘I’m on my own’ to ‘I’m allowed to ask for help,’ we open the door to real support, healing, and hope. You don’t have to be positive all the time. You just have to be willing to not go through it alone.